Value chain model

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Value chain model




The value chain is a powerful strategic tool that organizations may rely on, in order to stay competitive and focus efforts efficiently towards their line of business.

With Bizagi Modeler you can diagram your corporate value chain and analyze every step required to create core products or services, identify how to increase the efficiency of your chain as a whole, and create a competitive advantage.


The following image illustrates the value chain concept as suggested by Michael Porter:




Value chain basics

As described above, the main objective in a diagrammed value chain, is that you can perform an analysis that leads to identifying and representing the strategic or primary activities for your organization.

Therefore, in a value chain you will often find depicted: primary activities, support activities, and inputs which undergo through primary activities so that value is built during this process (margin or generally, outputs).

Additionally, though there is no explicit delimiter for a group of activities, grouping them allows for a better legibility and maintainability specially while editing the value chain definition.


Before you start

Recall that this feature is available when accessing directly the Bizagi Cloud website, and for customers with Modeler Collaboration Services subscription Enterprise Plan.

It is displayed for both, Editors and Contributors, though only Editors may create value chain diagrams.


In order to define your corporate value chain, ensure you log in at your Modeler Cloud workspace at

Alternatively, you may access your workspace by clicking the option found at the ribbon:




Value chain diagrams are not displayed in the desktop application.


Defining the value chain

In order to define the value chain of your corporation, first mouse hover on the ValueChain_icon1 icon:




Switch to the Create value chain diagram icon and click on it:





Give a name and description to your value chain diagram, and click Save:




You will be presented with a new diagram which already features a template with the layout and groups as often used in a value chain definition. Note that the value chain model is opened in editable mode and checked in to you:




Such template contains three groups which may hold any number of processes inside.

Refer to the options depicted and described below, in order to start defining your value chain:








Label this group

Clicking the default Enter group name text will allow you to specify how you want this group to be labeled.


Add new support process

Clicking the ValueChain_icon3 icon includes a new process. which is classified as a support process. Note that while modeling with Bizagi Modeler, you see this as a process (equivalent to Porter's activity definition) given that it can encompass in turn a set of finer-grained activities (i.e sub-activities).


Note that support processes are represented automatically as shown below (a rectangle shape):




Label this process

Clicking the default Enter process name text will allow you to specify how you want this process to be labeled.


Link a process diagram

Clicking the ValueChain_icon6 icon displays a pop up where you can browse for a specific process diagram in your workspace.

This allows you to create a hyperlink so that such process is bound to the definition withheld in that given process diagram, as described at Linking a process in the value chain.


Reorder this process

Clicking the ValueChain_icon8 or ValueChain_icon9 icons, allows you to change the order (move to the right or left), each process.


Label this Input / output

Clicking the default Enter inputs text (for the left-side shape depicting inputs), or clicking on the Enter Outputs text (for the right-side shape depicting outputs) will allow you to specify how you want to label each.


Add new primary / strategic group

Clicking the ValueChain_icon10 icon includes a new primary / strategic group. which is contained within the main primary group.


Add new primary / strategic process

Clicking the ValueChain_icon11 icon includes a new process. which is classified as a primary / strategic process. Note that while modeling with Bizagi Modeler, you see this as a process (equivalent to Porter's activity definition) given that it can encompass in turn a set of finer-grained activities (i.e sub-activities).


Note that primary / strategic processes are represented automatically as shown below (a chevron shape):



Reorder primary / strategic group

Clicking the ValueChain_icon12 or ValueChain_icon13 icons, allows you to change the order (move to the bottom or top), each primary group.


Delete this item

Clicking the ValueChain_icon7 icon deletes the element you are mouse hovering at.

Notice this icon is present for groups and both types of processes.


Whenever deleting a group which contains processes inside, you will need to confirm that you are aware about deleting its contents as well:





If you have deleted one of the major elements of the default template, such as the top or bottom groups, or the inputs or outputs definition, you may choose to include them back:

Click the ValueChain_icon15 button to include either the top or bottom group.

Click the ValueChain_icon14 icon to include either inputs or outputs definition.


Save the changes in your model by clicking the Save button located in the Ribbon.




If you try to leave the editor and there are pending changes, a message will prompt you if you want to leave without saving the pending changes.




Once done, click Check In button to release diagrams for other users:




To view examples of value chain diagrams, refer to Value chain examples.


Editing the value chain model

User with Editor access can open value chain models stored in Bizagi Cloud, and edit them as they require.

To edit a value chain model:


1. Open your model and select the Value chain diagram to edit.

Ensure the diagram is not checked in by any user.




2. In the Ribbon, click Check Out. Once you click this button, the diagram will be locked for editing. No users can now make changes.




3. Edit your Value chain model.


4. Once you finish your changes, simply release the model by clicking the Check In button. By doing this, the model will released to other Editors to perform changes.




Editing the properties of the value chain model

Notice that you may locate the diagrammed value chain and rename it or choose to delete it. This options are available only when the diagram is not checked out by you nor any other user.




You may for instance preview the value chain while listing your folder contents in Grid view: